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September 9, 2022 | 4 min read
Blogging is becoming more and more common. It is a great way to stay connected with your community. With the help of social media they can be easily shared to get in front of their friends and families as well! Getting in front of a larger audience will help drive traffic to your website and marketers who prioritize blogging received over 13 times more ROI than companies who did not.
While all this is great, blogs still take time and effort to research, write, and edit. Part of the research is figuring out what you will be writing about, what is often referred to as writer’s block. Today we are bringing you some ideas that you can write about to get your blog going!
Regardless of the size of your community, there will be different roles from staff and volunteers to donors and possibly members. Taking the time to show appreciation for a person can make a large difference. It can be easy to get lost in the day to day as their role becomes expectation. At the end of the day we are all people with stories and who does not enjoy telling theirs.
For staff and volunteers, an interview that gets to show who they are as a person can be beneficial to them as well as donors. This gets to show donors who are the people running the organization and seeing the mission come to life. Sharing common interests also gives donors another reason to connect with your organization.
Sharing a success story is also a great way to highlight your community. Take some time to talk about the purpose of the event and where the proceeds went. This is also a great place to show gratitude for your donors and highlight them. After all, without them all your hard work would not be as successful. For more ideas on how to share a meaningful success story check this post.
Staying up to date has benefits in and off itself that can help keep you on the forefront of your sector. Showing that your organization is both informed and up to date with what is happening in the industry presents your organization in good light to the community.
Your financials might be on your website, and if they are not they should be. Beyond that most people do not want to pick through the financial reports to find out how their donation was used. This does not have to be line item after line item, but rather overarching who was impacted will make it easier to make if not keep donors returning.
This can be another great way to highlight who the benefactors of your organization are. Do an interview of them that both highlights them as a person as well as what this donation has done for them.
As blogs are ideally quick reads they can be an easy and informal way to spread the word about your mission. This can be a good place to talk about how your organization was started and how it has changed along the way.
Like most other organizations, yours has most likely also faced a challenge. While not a cry for help, someone in your community might have similar challenges or possible solutions to overcome them. If choosing to write about challenges that you already overcame it can also display the resilience and adaptability of your organization.
We hope that you enjoyed our tips. If you had a favorite or any others we would love to see your thoughts!
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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.
We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!
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