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How to Structure Your Chart of Accounts

September 16, 2022  |   4 min read

How to Structure Your Chart of Accounts

As our black belt experts are working through audits, we thought it would be a great time to revisit concepts around structuring your Chart of Accounts.  Having a thoughtfully organized – and well kept – chart of accounts is key to any successful audit process. But how to make this as easy as possible? 

First, let’s refresh on the basics. Your chart of accounts is a tool which lists every account in your general ledger.  When used effectively, this can reduce clutter, headaches, and even prevent misplacing documents. Keeping your CoA organized is well worth the effort. That’s why today we are bringing you 5 tips on how to best build your CoA so you will be properly prepared for next year’s audit.  

1. Group By Type

Don’t get too creatieve here. Save that for the fundraising. Keep things simple, and categorized with like items. There are 5 main types of accounts you would likely have: assets, liabilities, equity, revenue, and expenses.  Start with your Assets and continue down the list.

2. Assign Your CoA Numbers

It is best practice to use 4 digits for account numbers.  This allows you to add all your accounts under these groups and still have more than enough room to expand and continue adding accounts. You can start each subgroup with their own number, i.e. 1XXX Assets, 2XXX Liabilities, 3XXX Equity, 4XXX Revenue, 5XXX Expenses. 

3. Don't Get Lost in the Details

All right, to be fair we strongly believe details matter. But there’s a time and a place for being overly meticulous. Top-line accounts can get broken down so granularly –  endless sub accounts – you might have a hard time seeing through the line items. There does not need to be an account for individual items. For example, don’t have an account for pens, another for pencils, and yet another for paper.  These can all fall into the office supplies account.

Simple.

Broadly speaking, once you have  main categories, these can further be broken down into subgroups for organization. Such as Administrative Expenses being 51XX, etc.

4. Leave Room for More Subgroups

When you are numbering the subgroups leave space for new groups as they appear.  For example, the accounts in your assets group could be 1010 for Checking, 1020 for Investments, 1030 for Savings and so on.  This way when new accounts are created you do not have to recreate the entire chart.

5. Stay Up To Date With Your Chart

Doesn’t life feel like it distills into just being on top of your stuff?

This work is no different. You can have the most organized and detailed CoA, but if transactions are not being recorded as well as old accounts being deleted, then it serves little purpose.  The more you use it, the more value you will get from it.  

We hope this is a good starting point to creating or refining your chart of accounts.  If you would like some more tips be sure to check out our post on preparing for your next audit.  Again, the earlier these practices are adopted the more benefit they will provide.

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Blog Ideas to Smash Writer’s Block

September 9, 2022  |   4 min read

Blog Ideas to Smash Writer's Block

Blogging is becoming more and more common.  It is a great way to stay connected with your community.  With the help of social media they can be easily shared to get in front of their friends and families as well!  Getting in front of a larger audience will help drive traffic to your website and marketers who prioritize blogging received over 13 times more ROI than companies who did not.  

While all this is great, blogs still take time and effort to research, write, and edit. Part of the research is figuring out what you will be writing about, what is often referred to as writer’s block.  Today we are bringing you some ideas that you can write about to get your blog going! 

1. Highlight Your Community

Regardless of the size of your community, there will be different roles from staff and volunteers to donors and possibly members. Taking the time to show appreciation for a person can make a large difference.  It can be easy to get lost in the day to day as their role becomes expectation. At the end of the day we are all people with stories and who does not enjoy telling theirs.

For staff and volunteers, an interview that gets to show who they are as a person can be beneficial to them as well as donors. This gets to show donors who are the people running the organization and seeing the mission come to life. Sharing common interests also gives donors another reason to connect with your organization.

2. Recap a Successful Event

Sharing a success story is also a great way to highlight your community.  Take some time to talk about the purpose of the event and where the proceeds went. This is also a great place to show gratitude for your donors and highlight them.  After all, without them all your hard work would not be as successful.  For more ideas on how to share a meaningful success story check this post.

3. Industry News

Staying up to date has benefits in and off itself that can help keep you on the forefront of your sector.  Showing that your organization is both informed and up to date with what is happening in the industry presents your organization in good light to the community.

4. Where Do The Donations Go?

Your financials might be on your website, and if they are not they should be. Beyond that most people do not want to pick through the financial reports to find out how their donation was used.  This does not have to be line item after line item, but rather overarching who was impacted will make it easier to make if not keep donors returning. 

This can be another great way to highlight who the benefactors of your organization are.  Do an interview of them that both highlights them as a person as well as what this donation has done for them. 

5. Share About Your Organization

As blogs are ideally quick reads they can be an easy and informal way to spread the word about your mission.  This can be a good place to talk about how your organization was started and how it has changed along the way. 

Like most other organizations, yours has most likely also faced a challenge. While not a cry for help, someone in your community might have similar challenges or possible solutions to overcome them.  If choosing to write about challenges that you already overcame it can also display the resilience and adaptability of your organization.

We hope that you enjoyed our tips.  If you had a favorite or any others we would love to see your thoughts!

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Happy Labor Day!

September 2, 2022  |   3 min read

Happy Labor Day!

Happy Friday and wishing you a long and relaxing holiday weekend. And with it being a holiday weekend, we wanted to keep it festive by sharing interesting facts about Labor Day. Enjoy!

1. America's First Labor Day Parade

The first labor day parade was in New York City on September 5, 1882. It involved 10,000 workers who took unpaid leave and marched past City Hall and Union Square, finally reaching Elm Park for a concert, speeches, and a picnic.

2. Why the First Monday of September?

Most workers wanted an eight hour day, deciding to strike May 1, 1886.  Today it is known as the Haymarket riot.  PRO TIP: For those in Chicago, there’s a great brewpub called Haymarket, but we digress. 

This strike only increased the tension between workers and managers . Due to the labor action, several states enacted “Labor Day” in 1887 to reward workers and recognize their efforts.  The holiday was set on the first Monday in September rather than May 1st as it was considered a more neutral day. 

On June 28, 1894 Congress passed a bill to officially recognize the first Monday of September as a national holiday in all states and territories.

3. May Day?

Partially rooted in history, some traditions and cultures already observe holidays and celebrations in May.  In 1889, some European countries grouped together and recognized May 1 as International Workers Day.  Today over 160 countries celebrate this holiday on May 1.   Read more about how Labor Day is celebrated around the world here.

4. End of Summer

Labor day is commonly associated with the end of summer. Sad. We know. This unofficial end of summer is also how the “no white after labor day” rule started.  Around the turn of the century when the wealthy elites would come back from summer vacation, they would put away their summer “whites” which would get dirty in the autumn rains and winter months. This is not as common any more; many people wear white all year round.  

Labor Day (ish) also marks the start of football season, college and professional. College football normally starts the weekend before Labor Day, with the NFL starting the week after. Traditionally this takes place when people are back from their vacations and have the most availability to watch the games.

5. Why We Celeberate Now

The focus has changed slightly over the years.  We are no longer fighting for shorter work days, but rather enjoying time with friends and family.  

Here’s to the over 158 million US employed workers, keep working hard!

We hope that you are enjoying the last bits of summer and spending it with friends and family.  

Happy Labor Day, and check back next week for a fresh Friday Five.

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Where to Start for Increasing Online Donations

August, 24 2022  |   6 min read

Where to Start for Increasing Online Donations

Online donations increased during the pandemic and still remain strong. According to BlackBaud’s giving report, online donations account for more than 12% of all fundraising. With virtual interactions increasing, having a current, accurate and relevant online presence is more important than ever.  How do you get in on this action while the wave is still building momentum? We’re here to give you 5 tips to supercharge your online fundraising presence.

1. Keep a Relevant Web Footprint

For most large purchases or donations there is a research component.  People want to know what their money is actually getting them. Donations are no different in this respect, especially if there is not an established connection. Your organization’s website and or social media are the two most likely places to be visited first, and you only get one chance at a first impression. Perception is everything in a space where there is no human interface, so you have to make your collateral count. Be sure to only have the amount of social media/web accounts that can be actively managed, and lump email into this overall grouping. Email outreach is beneficial for its cost effectiveness and the real time metrics.  Check out our post last week for other metrics to best leverage your data.

2. Promote Your Monthly Giving Program

If you do not yet have a monthly giving program, we recommend that this is your starting place. Why? Rather than fighting for the attention of your donor and needing them to have the motivation to follow through with the donation, a monthly giving program does both. Working similar to a subscription model that many services offer, a monthly recurring membership or giving program allows donors to be part of your community without having to do anything more. Now instead of it taking time and effort for the donor to make a donation, it takes more work for them to not make the donation. Oh, and as you might guess, this can all be done online. Easy!

3. Embrace Days of Giving and Cause Awareness Days

There are holidays for just about every occasion – because everyone loves to celebrate –  and regardless of your mission there is one for you as well.  Using the concept of creating a day of awareness as a way to draw attention to your organization can be a great redirect to a quick online donation. 

4. Make Your Circle Larger

The majority of nonprofits are small, with revenue of less than $50,000 and two or fewer employees. That makes it ever more important to reach those outside of your organization.  A common way to do this is through crowdfunding and peer to peer fundraising. 

The goal of crowdfunding is to have many people donate to your campaign.  This is similar to how most donation  campaigns work, where you are asking a pool of outsiders to make contributions to reach a goal.  

Peer-to peer fundraising takes this a step further by having supporters or donors make their own fundraising page.  This then challenges the supporters and donors to make pledges or fundraising goals. By sharing the mission and message to a larger audience, there is a greater chance for fundraising and therefore.

If you’re looking for a wonderful example of how peer-to-peer fundraising can be executed with excellence, check out our partner No-Shave November. It’s a master class in P2P, and they are avid users od DonorNinja to help them keep track of all their effort and raise more money for the mission.

5. Social Media

We mentioned this in the web footprint section, it has such potential that we felt the need to give it its own point. 

Just about everyone uses some form of Social Media, either passively or actively. Social media acts as a representation of your organization, so having it well manicured is important. But it also gives your supporters and donors the ability to connect with you and share with others.  This becomes a great place for peer to peer fundraising as many supporters will share their connections and community through it.  This can easily grow your circle and help you stay in front of a larger audience, all with limited overhead to execute. Kind of like earning interest on your savings.

Knowing the benefit that it provides, many platforms are making it easier to fundraise. Check out some of those tools here: tools.  They have information on best practices, but really understanding metrics and data by posts is the best application of effort. Highlighting what is working –  and what is not – allows for better targeting your audience for more successful campaigns. 

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Metrics to Best Leverage Your Data

August 19, 2022  |   7 min read

Metrics to Best Leverage Your Data

Your data is one of your greatest assets.  When used effectively, it can reveal information about donations, donors, events, fundraising,  campaigns, and communication. If you’ve read some of our other posts, you already know building systems to properly track and store data is the first step in this process. But what to do with that treasure trove of information?

Analyze so you can act!

Below you will find a number of helpful metrics to get you started on best utilizing the information you’re so painstakingly collecting. Before we get into them, a few things to keep in mind:

  • Data is best leveraged when compared both to your organization’s and industry standards for the same timeframe. 
  • Depending on your mission this could be a single one-day super event, week-long fundraiser, or even a month-long campaign. 
  • Once collected, these metrics can be used to show trends and show the health of your organization. 
    • They may point out areas where you are already performing well, or highlight where a new approach might be needed.  

Now, onto some Key Performance Indicators/KPIs to kickstart this process.

1. Donor Retention Rate

Donors are the lifeblood for your organization and therefore it is vital to maintain them. New donor acquisition is costly, time consuming, and often not as reliable as focusing on donor retention. Since nonprofits are in the business of making people feel good, leaving donors with a positive experience is a great start.  This means treating individuals, and even groups, differently when needed. For example, major donors may need more frequent and personalized communication whereas annual donors might do with just a tickle when it’s time to contribute.

Regardless, you will want to know your overall retention rate and, when a donor does go dormant, why. This will allow you to get ahead of donor loss and more importantly, ensure the constituency you worked so hard to develop remains as intact as possible.

2. Annual Donation Forecast

Knowing who to turn to in a pinch can be the difference between not meeting and exceeding your fundraising goals.  With proper recording in place, yearly donations can be more accurately predicted. Taking this a step further, look at how often they donated.  Did they donate once during your super cycle or several times throughout the year? While it is best to know all your donors and have great relationships, if we’re being honest, that’s unrealistic. Use your data to help you by highlighting all the possible donors that can help for those last pushes. 

3. Median Donation

Like the annual donation amount for individual donors, knowing having an understanding for your entire donor pool is also important. Do you receive many small gifts or a few large gifts? Knowing this will give you a better understanding if your organization is stretched too thin.  

When choosing between the median donation and the average donation, we recommend using the median donation. Using the median excuses outliers, therefore giving a more accurate representation of a typical donation. For example, if you have several very large donors then they would be skewing the data by raising the average donation by more than it is. Looking at the median will give you a better sense of what to expect and a more accurate financial plan.

4. Email Analytics

Emails. We get them all day, every day. Can you remember a time before email?

Email is a great way to cost effectively reach a large audience. Messages can be used from a template and easily segmented to specific groups for best results. And you’ll want to start looking closely at the results.

Email analytics to consider include send count, open rate, bounce rate, and number of clicks. Review reveals which campaigns and wordings are actually getting opened and read, and that’s the goal, right?

5. Fundraising Return on Investment AKA ROI

As they say, you have to spend money to make money. And it’s the generosity of your donors which will fuel your mission. Getting their donation takes time, effort, planning and yes, money. You will want to be aware of the ROI for each and every campaign, event or general outreach effort. If you’re spending more, either in terms of labor, consumables or a combination of both than you are generating, a new strategy might be needed. If you would like more tips and tools for tracking this metric, please see our blog post about building a budget. 

And a bonus KPI!

6. Donor Demographics

Knowing your typical donor profile – no pun intended – is hugely important to maximizing efforts across all facets of your organization. Understanding what your typical donor likes, dislikes, age, etc. will allow you to make everything you do resonate better with your audience. Events, marketing campaigns, letters – all of it. It will also make help to ensure you’re trying to add donors which are likely to remain active for long periods of time. You wouldn’t expect someone who is afraid of heights to sign up for tightrope lessons, would you? The same general concept applies here. Know your donor profile to make your effort most impactful. 

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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But Wait There’s More GAAP!

August 12, 2022  |   5 min read

But Wait There's More GAAP!

Welcome back to the Friday Five.  Last week we began examining the 10 principles of GAAP.  For those who didn’t get a chance to see last week’s post – or want a refresher – check out the first half of the Generally Accepted Accounting Principles.  Building off that scintillating blog post, we’ll aim to further help you improve accuracy, consistency, and comparability for financial reports. 

Without further adieu, here’s the next set of accounting principles: 

6. Principle of Prudence: There is no speculation in the reporting of financial data

Financial reporting is very matter of fact. Transactions either happened, or didn’t.  Accounting is not guesswork, therefore current assets should be valued at their market value.  Additionally, that means profit you expect should not be added until it occurs. While this might sound overly cautious – and to be sure, it is –  being safe over sorry is always advisable when reporting financial data.

7. Principle of Continuity: Asset valuations assume the organization’s operations will continue

Otherwise referred to as The Principle of Going Concern. In words we can all digest, this means there is an assumption the business will not be forced to close or liquidate its assets. This particularly applies to valuing assets as it can be done in different ways. For example, if an organization has open concerns of failing, it would value assets at current market value in case they need to be sold.  

On the other hand, if an organization assumes it will continue to operate indefinitely, the assumption is the asset will be used for its full lifetime. This allows the asset’s value to be depreciated across its useful lifespan.

8. Principle of Periodicity: Reporting of revenue is broken down into accounting time periods like quarters or years

What good is tracking information if it’s not analyzed and reviewed?  Business activity remains in constant motion. While transactions should be recorded and financials maintained as they occur, it is unrealistic to review these daily.  A common tactic is to break the business cycle into manageable periods, such as quarters or years.  

For those which break periods into years, there are two ways to do this: either the calendar year or a fiscal year.  

The calendar year is as it sounds, from January 1 through December 31.  A fiscal year may be better for your organization if there are many programs and actions in place during the winter.  Fiscal years are decided upon by the organization and can start anywhere as long as they return to the same point a year later, such as June 30 to July 1.

9. Principle of Materiality: Financial reports fully reveal the organization’s monetary situation

Similar to the other principles rooted in truthfulness and accuracy, Accountants should strive to report an organization’s financial well-being as it is. Not as it is hoped to be. Regardless of the purpose, all information must be reported regardless of whether it reflects positively or negatively.

10. Principle of Utmost Good Faith: All parties are assumed to be acting honestly

This principle is derived from the Latin phrase uberrimae fidei which translates as “extreme good faith.” This is commonly used in insurance contracts and implies that any contract or financial transaction is carried out as it is described. This means that accounting transactions should be recorded in an ethical manner and as they actually occurred. Seems simple, but not doing so can land you in a big mess in a real hurry. Honesty is always the best policy.

Now that we finished reviewing the 10 GAAP principles, you and your organization are ready to take on the accounting process in an accurate,  comparable, consistent manner.  These are not only best practices, but also required by the U.S. Law.  If you have any questions or want to learn more about our amazing Accounting team and processes to see if our organizations would be a good fit, check out our website.

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We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Accounting is Nothing to Gawk at with GAAP

August 5, 2022  |   7 min read

Nonprofit Grant Management Tips

Happy Friday and welcome back to your favorite Friday blog post! In past editions of the Friday Five we’ve talked about accounting basics and building a glossary. So today we’re combining the two to focus on GAAP. What’s that you ask? Well, in this two part series about Generally Accepted Accounting Principles (GAAP) you’re about to find out. 


Simply put, GAAP encompasses common procedures, rules and standards that are issued by the Financial Accounting Standards Board (FASB). (Lots of acronyms, we know.) And the goal of GAAP is to improve accuracy, consistency, and comparability of financial statements across organizations. While these are best practices, both businesses and nonprofit organizations are also required by United States law to adhere to these principles. GAAP standards are broken down into 10 concepts and this week we will be looking at the first five:

1. Principles of Regularity: Accountants must follow established rules and regulations.

Hopefully you did not think that these principles were only guidelines or preferences – they are required. The established rules and regulations have been created to help organizations record and display information in a concise and orderly manner. But, like most things, there is a learning curve associated with accounting and while a degree is not required it is recommended to work with accountants who have certifications or degrees in the field. With these credentials it can be safe to assume that your accountant will have a good understanding of the rules of the trade. Certifications and degrees in accounting can be earned from accredited universities and online classes; and learned from books or training and shadowing with practicing accountants.

2. Principle of Consistency: There are consistent standards applied throughout the financial reporting process.

Consistency is one of the most important principles because what good are rules and standards if they are not always used. While there may be different ways to record a transaction, doing it the same way every time allows for a smoother review process along with a more accurate comparison. These comparisons allow you to look at two separate periods, whether that be consecutive months (such as July versus August) or year over year (such as July 2021 versus July 2022). For this reason when accountants make changes or update standards they are expected to disclose the reasons for doing so and then to continue such practices moving forward.

3. Principle of Sincerity: Accountants pledge themselves to accuracy and to impartiality.

While an accountant should work to help the organization stay within its budget and to be financially successful, some can take things too far. But, there is a legal line at committing fraud and an accountant’s role should always be to depict the organization’s financial state in both an accurate and impartial manner.

Overseeing nonprofits is the federal office of Management and Budget. According to nolo, a legal encyclopedia, any nonprofit that spends over $500,000 or more in federal funds is required to have a single audit. These audits serve as an equalizer and if anything was done outside of what’s allowed, the audit will expose both the organization and anyone involved in fraud, accountants included.

Tip: there’s no better time to put organizational practices in place than right now and there’s no time to waste in preparing for next year’s audit. Check out our post with audit preparation tips to save time and hassle when your next annual arrives.

4. Principle of Permanence of Methods: Consistent processes are used in the preparation of all financial reports.

Similar to the second principle, above, consistency is important for preparing financial reports. The benefit of using the same preparation process allows for accurate comparison across periods. Additionally, two similar organizations can be compared. 

5. Principle of Non-Compensation: All aspects of an organization's performance, either positive or negative, must be fully reported.

Transparency is essential and an accountant should not withhold information about the financial health of an organization. This fundamental is applicable no matter what, and applies whether the information is positive or negative. While it would be great to always be doing well, there should not be any debt compensation that occurs if fundraising does not quite meet the original goals. 

Hopefully, the first 5 GAAP principles help to show the importance of accurate information as well as maintaining a consistent recording process.  We’ll be back next week with the next 5 GAAP principles. And in the meantime, if you would like to learn more about the accounting team or see if our organizations would be a good fit, check out our website

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We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Non-Profit Accounting – Glossary of Terms

July 29, 2022  |   6 min read

Non-Profit Accounting - Glossary of Terms

Happy Friday and welcome back to the Friday Five! Today is part one of a series where we will be building out our Glossary of Terms for everything related to non-profit accounting.  

With the endless use of lingo and jargon, we think it’s important to focus on the vocabulary that we use in everyday conversations to showcase the importance of truly understanding these terms. So today we’ll be starting with definitions for fundraising with a focus on the 5 core types of money that can come into your organization.

1. Donations

According to Merriam-Webster, donations are any gift, particularly those given to the public or a charitable cause. While the most common form of a donation is cash, it is not the only one. Other common donations are given as either goods or services – like a sponsorship where you provide food or tables for an event – and these can be just as impactful as their cash equivalent.

When recording donations it is important that you are tagging and separating your donors based on the frequency of their donations. While it is important to keep great relationships with both major donors (large gifts) and regular donors (high frequency), the communication will most likely take different forms. Using a CRM that has automated workflows such as DonorNinja can help improve efficiency by recording donations, sorting donors, and giving a platform to communicate with all in one. 

Donations are also more flexible than other types of fundraising dollars. This is because they do not normally have any types of restrictions. Restrictions can influence time, purpose, or both – and are regularly seen in non-profit accounting.

2. Grants

Grants can come from both the public and private sectors. While they commonly come from governmental organizations, ranging from federal to municipal levels, individuals and organizations can also establish grants. Merriam-Webster defines grants as “to bestow or transfer formally”, such as a scholarship. 

While grants are normally spread over several years, they are recorded in full at the time of the promise. This is accrual based accounting, and is recommended since it provides a more accurate representation of the organization’s financial health. We will not bore you with all the details now, but you can learn more here

Grants can also have restrictions. An example would be the 21st century grant which supports academic development for after school hours, primarily in underserved communities. This grant carries a purpose based restriction.

3. Pledges

Similar to grants, pledges are a promise to give money in the future. Since nonprofits work in the industry of feelings, vocab is important here as well. Just like any other legal promise there needs to be a contract for records. While signing a contract does not include the warm fuzzy feeling of helping others, this is called a promissory note and it carries the connotation that others are relying on the donor’s actions. 

Pledges, like donations and grants, commonly have restrictions on how they can be used which are based on time, purpose, or both. 

An example of this would be that John Doe donates $10,000 to the local high school’s basketball team. If Mr. Doe said that it has to be spent over the course of 10 years then this would be time restricted.  But, if the restriction was that it had to be used on equipment then it would be purpose based and the school could only use the money for expenses directly related to equipment like shoes, balls, a hoop, etc.

4. Tribute

Tributes can take two forms: honorary and memorial. 

Honorary tributes are made on the behalf of someone else who is still currently alive. An example would be if one of your relatives started a scholarship to your alma mater in your name. 

The other type of tribute is memorial. These contributions are given after someone has passed away. An example would be starting a fund for local youth and naming it after an influential member of the community who had a large involvement in helping youth.

5. Fee-for-Service

Another form of raising money is by providing a service. Similar to a business where the client is charged back after the fact, a non profit can use fees for service to supplement costs. Examples of this would be dependent on the mission, but can take the form of child care, job training, or even material or equipment. These are less common than other forms, but every penny counts. 

That’s our first 5! Did you know the distinctions between all of these? We’ll be adding to this glossary in future installments of the Friday 5 – so tell us in the comments – what non-profit accounting words have always confused you too?

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DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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Tips to Prepare for Next Year’s Audit

July 22, 2022  |   5 min read

Tips to Prepare for Next Year’s Audit

Audit season is underway, and while last year is already wrapped, we have some great tips for being more prepared for next year. Now is the time to organize for the year ahead, and by staying diligent you will be able to reduce stress and gain efficiency for next year. 

Without further ado, 5 tips to streamline next years audit prep:

1. Don’t Wait Until the Audit Prep to Do Your Fund Accounting

Staying up to date with your fund accounting by completing month end closes is both best practice and leads to less stress. After all, they are called month end closes for a reason. By keeping up with the monthly closes and balance sheet reconciliations as they occur there will be less work needed in searching for receipts and other information. 

Keeping current with your fund accounting monthly also gives you a snapshot of your organization’s finances. This can be used as guidance to adjust spending in the future months. And when it comes time for audit prep at year end, you will save time because you will already be prepared and will only have to complete a review rather than working through the full process.

2. Confirm Accounts Receivable and Accounts Payable

When doing day to day activities, your brain can turn on autopilot. Working with AR and AP is no different. A simple double-booking of revenue or an expense can create a painstaking exercise when you have to find the errored entry. By going back and giving the ledger a second check, it can help reduce these later headaches. As you are going through and confirming that nothing is double-booked, it is recommended that the remaining subsidiary ledgers should also tie to the general ledger. At the very least doing this at the end of the month will remove the hassle of last minute adjustments.

3. Share the Same Information

Regardless of if your accounting team is internal or external, all information that will be shared with your auditor should be shared to your accountant first. This allows your accounting team to ensure everything is up to date and accurate which helps to ensure a clean audit later.  

This tip is true throughout the year, but also continues into the audit process as any additional information requested from the auditor should also be shared with your accountant / accounting team.  If not, it can create a mess that will be hard to clean up.

4. Class Restrictions for Smoother Roll Over

When donations or grants are given with restrictions, it is very important to adhere to the restriction, or run the risk of losing the contributions. While the money is recorded at the time of donation, grant or pledge , it may not be used for another year or even two. By creating classes specific to your restricted donations and grants, it becomes easier to have your organization’s net assets roll forward.

5. Use Classes to Track Functional Expense Categories

Donations and grants are easier to manage when they are classed, and expenses work the same way.  By creating 3 general class categories it will be easier to record expenses and manage each domain. A common division for this is: Program, Management, and Fundraising:

  • The program class deals with expenses related to your mission and varies for each non profit organization.
  • The management class is for administrative expenses.  This includes technology, utilities, maintenance, and anything else that is an expense of running your organization. 
  • The fundraising class is for anything that helps your organization fundraise.  This could be hosting an event, sending a mail campaign, or reaching out to others. 

Hopefully these tips will help to streamline the process for next year! 

Bonus Tip: to get the most benefit from today’s tips it’s important to keep up throughout the year and not wait until the year end. 

If you would like to learn more about our accounting team, check out our website.

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About Us

DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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How to Share a Meaningful Success Story

July 15, 2022  |   7 min read

How to Share Meaningful Success Stories

Everyone loves a great story, so tell yours! 

Hello again and welcome back to the Friday Five. With so many nonprofits and charities today, accomplishing your mission and helping others is only part of the work. To stand out, it’s imperative you showcase the amazing work you do! When donors see what is being done with their donation(s), they are more likely to be recurring donors. 

For this edition we will be discussing how to share your success story in a meaningful way. Here are 5 tips to do just that:

1. Choose Your Success Story

The first step in the process is to gather a handful of stories each showcasing a different element of the work meaningfully and successfully. Some possible topics might be a recap of last year’s impact, drivers of your organization / mission, or an interview from someone positively impacted by your work. Those impacted by your organization can be volunteers, members, the individuals you serve, or even donors. 

After compiling a list of several stories, evaluate them. When comparing stories, make a quick outline so you can have an idea of where you would take the narrative. A few things to consider should be the intended audience, where you plan to display it, and what was achieved/impacted in your story balanced against what you intend to achieve by sharing it. According to NonProfit Pro, an effective story structure can be broken down into four parts:

  • The Subject: Who or what the story is about.
  • The Conflict:  What was the challenge that is or was faced. May include origin story.
  • The Resolution: What steps were taken to correct the issues / problems. Is there more work to be done? 
  • The Result: Post mortem and reflection of what was achieved. 

The end result should be moving your audience through storytelling to understand the impact of the work and garner the result you’re expecting to achieve – donations, volunteering, increase in membership, etc. 

2. Location, Location, Location

No, this isn’t real estate, but location is always important. What do we mean by location? Good question! In this context, it’s where you choose to display the story. Will it be a focal point on your website, blog post, social media share, newsletter material, marketing collateral, or part of a board presentation? Maybe all of the above?

Each medium listed will necessitate a slightly different version of the same story, so think of how to share it in different ways for optimal success. Can’t do that? No problem. Another benefit of gathering stories at the beginning of the process is you can use different stories for each source. Multitasking!

3. Emotional Appeal

In what can be seen in almost all current marketing, emotion sells. Accomplishing effective emotional movement takes some planning, but can be done with proper outlining. Grab the reader’s attention with a strong hook by painting a picture which leaves the reader wanting more. To capture curiosity, you have to accentuate the point/plot with as many sensory details as possible. What was the setting? What do you see, hear, smell, even touch and taste if applicable. This helps to make the reader feel like they are actually there, a part of the story. 

Once the setting is set, you can move on to the challenges that were / are faced. What created this situation to begin with? Send them off with a resounding resolution which reinforces the great work you do and allows the audience to feel how they, too, can be a part of the work.

4. Be Genuine

Highlighting your organization is great, if not critically important, but how to do this without coming off as self-righteous or salesy? Tricky business. The easiest way to tow this fine line is to be genuine, same as you would be in your day-to-day life.

Don’t be afraid to expose the audience to the fact that not everything goes to plan. Tell the story like you are sharing it with a friend, embracing the struggle and rawness which can often accompany important work and events. It can be easier to support a good cause after understanding, immersivity, the trials and tribulations associated with it. At the end of the day, make it feel less like your organization is the “golden savior” and more like reality, which is you are working hard – every day – helping to make a difference in the lives of others. And you need the audience’s help. Incrementally as that might be.

In literal terms, this means pictures or graphics can represent many words at once. But what we really mean is an awe inspiring scene or a smiling face that glows with happiness can more effectively and efficiently convey your meaning greater than any verbal explanation.  

Images can be both of real life or actual events, or ones that are staged. Staged you say? What we mean is charts and graphs that can be used to display statistics in a way that can be easier digested. 

If you want to get really fancy, use an infographic to combine words and pictures. These are becoming more popular as they can be used on a website, as a marketing tool, or even in a newsletter. 

The point here is to be expressive with your language, but don’t shy away from using visuals where it will have maximum impact. People are, after all, usually pretty visual. 

So, that’s stories. A good one tells itself, but you’ll want to incorporate a bit of the guidance above to make sure you’re getting maximum value out of the emotional gold you want to convey. 

That’s this week’s Friday 5. We hope you enjoyed it and please leave comments/feedback.

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About Us

DonorNinja is a software tool focused on streamlining donor and constituent management for nonprofits of all sizes. Our easy-to-use, unified platform allows nonprofit partners to manage fundraising, marketing, reporting and events in one place, affordably.

We believe strongly in relationships, so our team is partner focused, always striving to provide the best experience possible. We know the work your organization does matters and our system frees time so you can better focus on your amazing work!

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